Central Dress Hire –

Elegant Dress Rentals for Wānaka & Queenstown Wedding Guests

I recently had the pleasure of capturing the brand shoot for Central Dress Hire, a locally owned dress rental boutique based in Wānaka and serving Queenstown, Cromwell, and the wider Central Otago region. From the moment I stepped into their beautifully curated space, I knew this wasn’t just about dresses—it was about empowering women to feel confident, stylish, and seen.

As a wedding photographer, I know how much effort goes into every detail of the day—not just for the couple, but for the guests, bridesmaids, and everyone who makes it special. That’s where Central Dress Hire comes in. They offer a stunning collection of designer dresses perfect for wedding guests, pre-wedding events, race days, formals, and editorial shoots. Every piece they stock is chosen with elegance, fit, and versatility in mind.

Why Central Dress Hire Stands Out:

• Photo-Ready Style: Having photographed their latest brand imagery, I can personally vouch that these dresses look absolutely incredible on camera. Their silhouettes, colours, and textures come alive through the lens—making them a perfect choice for any event where photos are guaranteed.

• Locally Owned & Community-Focused: Based in Wānaka, Central Dress Hire is run by women who know the local scene inside and out. Whether you're attending a vineyard wedding in Queenstown or a lakeside ceremony in Wānaka, they’ve got you covered.

• Sustainable Fashion, Made Easy: Renting is not only budget-friendly, it’s also a smart, sustainable choice—cutting down on one-time outfit purchases and fashion waste. Their process is seamless, with try-on appointments in Wānaka and dress delivery available across Central Otago.

• Designed for All Occasions: While they’re a go-to for wedding guests, Central Dress Hire also stocks dresses perfect for bridesmaids, engagement parties, maternity shoots, race day events, and formals.

The Brand Shoot

Working with the team to shoot their brand imagery was an absolute dream. From natural light moments in their beautiful Wānaka studio to editorial-style content on location, we crafted a visual story that reflects their effortless style and down-to-earth approach. The dresses moved beautifully, the energy was vibrant, and every look told a different story—just like the women who wear them.

If you're planning a wedding or event in the region and want to look and feel amazing without buying something new, I couldn’t recommend Central Dress Hire more highly.

Check out their full collection @centraldress.hire
Brand photos by me — SADHBH PHOTOGRAPHY, Wānaka-based wedding photographer & content creator.