Meet Sarah Joanna –

Empowering, Natural, and Authentic: Brand Photography for Sarah Joanna Fitness at Eely Point, Wānaka

I had the pleasure of working with Sarah Joanna Fitness, a passionate Wānaka-based personal trainer who helps women build strength, confidence, and long-term health from the inside out. This brand photography session was all about capturing who Sarah is, what she stands for, and the energy she brings to her fitness community.

Set against the natural beauty of Eely Point, Wānaka, this shoot was the perfect mix of relaxed lifestyle imagery and dynamic action shots. With Lake Wānaka glistening in the background and soft evening light pouring through the trees, we created a visual story that truly reflects Sarah’s brand: strong, grounded, empowering, and real.

About Sarah Joanna Fitness

Sarah isn’t just a personal trainer—she’s a guide for women ready to step into their power. Her approach to fitness goes beyond reps and routines. It’s about:

• Building sustainable habits

• Ditching diet culture

• Reclaiming body confidence

• Creating strength—physically and mentally

Sarah’s mission is deeply personal, and that’s what makes her brand so compelling. My job as a brand photographer was to ensure her audience sees that authenticity in every single image.

Why Eely Point Was the Perfect Setting

Eely Point is one of my favourite shoot locations in Wānaka for good reason. Its blend of native bush, tranquil lake views, and open space gave us a versatile backdrop to work with. We shot barefoot in the sand, stretching on the grass, and walking through the forest trails—creating content that feels natural, grounded, and true to Sarah’s connection to the outdoors and wellbeing.

How Strategic Brand Photography Elevates Your Fitness Business

For personal trainers, coaches, and wellness professionals, your brand is more than your logo or website—it’s YOU.

High-quality brand imagery:

• Builds trust with potential clients

• Reflects your values and vibe

• Sets you apart in a crowded industry

• Provides cohesive content for social media, websites, and marketing

With this shoot, Sarah now has a beautiful bank of professional images that she can use to promote her services, share her story, and show up online with confidence.

Ready to Elevate Your Brand with Intentional Photography?

If you’re a coach, trainer, or creative business owner in Wānaka or the lower South Island, I’d love to work with you to bring your vision to life.

Whether you're rebranding, launching a new offering, or just want to feel more confident showing up in your business, let’s create images that feel like you—real, empowering, and beautiful.

Book your Wānaka brand photography session today or reach out to learn more about what’s included.

You can find Sarah HERE , and if you’d like to know more about what it’s like working with her, feel free to get in touch with Sarah directly!

Sarah’s Website: https://sarahjoannafitness.com